Search Engine Optimization (SEO) is the key to getting more traffic to your website. Here’s how we can help you get started.
Is your website ready for SEO? You can optimize your website for search engines all day long, but if it’s not ready to convert your target audience into customers, you won’t get a return on your investment. For that reason, we recommend doing an audit of your website to see if there are any improvements you should make before investing in SEO. Here’s what’s included:
- Website Setup Report – We will check your website’s setup and give it pass/fail grades for things like your call-to-action, Google Analytics, and more.
- SEO Report – We will create a list of on-page and technical issues that should be fixed on the website.
- Performance Report – We will test the performance (page loading time) of your homepage and up to 3 additional pages. Users often won’t wait more than a few seconds for your site to load. Search engines know that, and they use page loading time as a factor in ranking, so you’ll want to make sure your site is loading quickly.
WordPress Plugin/Theme Report – If your website is using WordPress, we will also review the setup and create a list of the plugins and themes used by your website, including the installed version, current version, and any known issues. This will require administrator access to your WordPress dashboard.
Keyword research is a foundation of SEO, but for many business owners, it’s often the hardest thing to do because they either don’t know where to begin or don’t have access to the tools they need to do it. We have both of those covered! This is a great option for business owners who want to optimize their own websites, but need some help figuring out exactly what to optimize for. Here’s what’s included:
- Business Analysis & Report – We will use AI to analyze your current website to see what your content says about your business, offer, and target audience. Then, we will use that information to create a detailed report that includes a business information overview, two ideal client avatars (ICAs), and competitor analysis. This information is crucial for our keyword research. It can also be used to help with content creation and marketing endeavors. After we create the report, you will have a chance to review it and make any changes before we continue.
- Keyword Research (Local or National) – You will receive a list of the top 60 national or top 30 local keywords. We will provide a content idea to match the user’s search intent for each keyword. If this is a local business and you need both local and national keywords, there is an additional cost.
- Content Strategy – We will use the business analysis report to craft a custom content strategy.
SEO is a little different if you have a local business with a physical location or service area. Most users looking for a local business will do so with Google (or their map app), so it’s critical to have an optimized Google Business Profile so you show up in those searches. This package helps with that and other elements that will help your business come up in the local search results.
- Google Business Profile Optimization – This is the first stop for many users looking for a local business. It’s also the source of the information found in many map apps like Apple Maps. We will help you make sure your profile includes all of the information users need to work with you.
- Directory Submission & Synchronization – Local directories often appear in the top results for local searches, so you need to make sure you’re in them. We will submit your business information to 50 local directories and up to 4 data aggregators.
We recommend adding our monthly Local SEO Sync and Reporting service after we set everything up for you. That will allow you to see where you’re ranking locally, keep your directory listings synchronized
Monthly SEO Services
We also offer monthly reporting, content creation, and other services to help you with your SEO. You can sign up for these after we do your initial audit and/or keyword research.
If you want to DIY your SEO (with some help), you’ll need to track your progress to know if your efforts are working. We use Semrush to help us do that for our “done for you” clients, but it’s prohibitively expensive for many small businesses. With our SEO Monitoring & Reporting service, we will set you up with all the reporting tools you’ll need to stay on top of your SEO. This add-on is $150 for setup and $60 per month.
Keyword research and content are only part of SEO. We’ll spend up to one hour monthly doing technical tasks, improving on-page SEO, and adding backlinks. This requires the SEO Monitoring & Reporting service. The cost for this support is $150 per month. If your website requires more work each month, we will let you know, and we can adjust accordingly.
If you are trying to DIY your SEO, you might need some help. During a monthly strategy meeting, we will review your reports and come up with a plan for making changes based on what we see. This requires the SEO Monitoring & Reporting service. The cost for the strategy meeting is $150 per month.
We will create one weekly AI-assisted and human-edited 1,500-2,500 word blog post optimized for user intent for 1-2 keywords. The blog posts can either be based on source material you provide ($600/month), or we will do basic research on the topic to create a post from scratch ($1200/month). If you provide source material, you must have the right to repurpose it. The source material can be text, video, or audio (podcast or other recording).
After we set up your Google Business Profile and submit your business to the local directories with our Local SEO Setup service, this monthly service will allow you to monitor and synchronize your local SEO. You will get access to a dashboard that will let you see where you rank for up to 5 keywords, monitor your Google Business Profile, manage your reviews, and more. The Local SEO Setup service is required prior to starting this service.
To get started, fill out the form below to create a Custom SEO Package, and we will add you to our queue.