Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the key to getting more traffic to your website. Here’s how we can help you get started.

Visibility Audit

Before investing in SEO, AEO, GEO, and PPC, you need to understand your starting point. Our Visibility Audit provides a comprehensive analysis of your website and brand’s current performance, identifying what’s working, what needs improvement, and what opportunities exist.

What’s included:

Website Setup Assessment: In-depth evaluation of 40+ critical elements, including appearance, technical setup, legal compliance, and more
SEO Readiness Report: Technical and on-page issues that should be addressed throughout your website
Website Performance Analysis: PageSpeed Mobile Performance score for every page of your website plus in-depth PageSpeed analysis of up to 10 pages
Content Performance Audit: Report of which pages are already showing up in search results, and for what, as well as pages that Google currently doesn’t have indexed.
AI Visibility Audit: Check of Claude, ChatGPT, Gemini, and Perplexity to see if your brand and/or website are getting recommended for up to 4 queries related to your business
Action Plan: Prioritized plan for improvements

Cost: $300

Optional add-ons:

WordPress Security Review (starting at $150)
Local SEO Audit (for location-based businesses, $150 per location)
Advanced Performance Testing (for sites with more than 10 pages, quoted based on the number of pages requiring testing)
Advanced Accessibility Audit (starting at $300)

Keyword Research Package

Effective SEO, AEO, GEO, and PPC begin with understanding precisely what your customers are searching for and how to communicate with them in your unique brand voice. Instead of guessing what to write about, what to update, or how to write it, this package will give you data-driven insights and a clear plan. It is also the foundation for any paid advertising you run with us, since it tells us which keywords are worth bidding on and gives us what we need to write landing pages that match what people searched for.

What’s included:

Visibility Audit: Everything included in the Visibility Audit service
Business Profile: A detailed business overview, two to four ideal client avatars, and a competitor analysis built from your website and other materials you share with us
Keyword Results: A prioritized, scored list of keywords based on relevance and metrics
Content Style Guide: Documentation of your tone, voice, vocabulary, and how you talk to your audience, built from your existing content. Use it in your AI prompts so your content sounds like you
Content Strategy & Content Plan: Data-driven strategy and priority list plan for creating and updating content that search engines and AI tools will love
Content & Update Briefs: Up to 10 AI-generated briefs that combine your findings into a plan for creating one new piece of content or updating an existing piece of content. You can create up to 20 additional briefs on your own. If you need more, you can purchase additional brief tokens.
AI MCP: Connect Claude or ChatGPT to your findings to help you optimize and create content. 100 credits are included with the package with the option to purchase more.
Strategy Review: A walkthrough of your audits, results, content strategy, and content plan.

Cost: $1,200

Blog Writing

Creating consistent, SEO-optimized content is essential for attracting your ideal customers; however, most business owners lack the time or expertise to research, write, and optimize content that actually performs well in search results. Our Blog Writing service handles the entire process, whether you need new posts written from scratch or existing posts brought back up to date. We work straight from the Content Plan in your Keyword Research Package, so every piece we write or update is one your data says is worth the investment.

This service requires our Keyword Research Package.

What’s included:

New Blog Posts: AI-assisted, human-edited articles (1,500-2,500 words) optimized for search engines and your target audience
Content Updates: Full rewrites of existing posts and pages flagged in your Content Plan. Where a page has history worth keeping, we hold on to the original URL so you keep the links and authority it has already earned.
Expert Interview Questions: For any piece that needs your firsthand knowledge, we send you a short set of questions you can answer in writing or as a voice memo. Your answers become the real experience and expertise that separates your content from everything else competing for the same keyword. This works for new posts and is especially effective for rewrites, where your perspective is often what turns a page that never performed into one that does.
Monthly Keyword Refresh: Before we write each month, we pull current metrics for your target keywords so we are working from live search data rather than research that has gone stale.
SEO Optimization: Each piece targets 1-2 strategic keywords and follows current SEO best practices
Built to Be Quoted: Every piece is structured so both search engines and AI assistants can find, understand, and cite it, including question and answer sections with the markup that makes them eligible to appear as direct answers
Brand Voice Consistency: All content follows your established Content Style Guide for consistent messaging

Source Material Options:

Your Materials ($300 per post): Transform your existing content (podcasts, videos, notes, presentations, or your answers to our interview questions) into an optimized post
Our Research ($450 per post): We research and create original content based on your keyword strategy and expertise

New posts and rewrites are priced the same, because a rewrite is the same work plus the care it takes to protect whatever the original page has already earned. Your Content Plan and Visibility Audit tell us which is the better use of each month: which existing pages are worth rebuilding, which ones Google has never indexed, and which topics you have no content for at all.

Cost: $300-450 per post, whether new or rewritten (recommend 2 or more pieces per month)

Content works best when someone is watching what it does. Our Monthly SEO Strategy Session tracks how your posts perform and feeds that back into what we write next, so each month’s content is informed by what the last month actually did.

Add-on: Pinterest Distribution

Pinterest is a visual search engine, not a social feed. People arrive already planning a purchase, most searches are unbranded, and a single pin can keep sending traffic for months after it goes up. Pins also show up in Google results, so the reach goes beyond Pinterest itself.

For each post, we create a series of pins with distinct images, titles, and descriptions, then schedule them out over several months so one article keeps pulling in new readers long after it publishes.

We recommend this for businesses whose Keyword Research Package shows real Pinterest demand, and it works best when your posts include original photos we can build pins from. A Pinterest business account with a claimed website is required.

Cost: $150 one-time setup + $75 per post

SEO Support & Optimization

Beyond content creation, your website needs ongoing technical attention to maintain and improve its performance in both search engines and AI tools. Our SEO Support & Optimization service provides hands-on improvements that boost your visibility and fix issues that could be holding your site back, giving you the technical maintenance most businesses can’t handle in-house.

This service requires a Visibility Audit. A Keyword Research Package, which includes the Visibility Audit, is strongly recommended.

What’s included:

Technical SEO Improvements: Monthly optimization work addressing site speed, crawlability, and technical issues
Schema and Entity Markup: Structured code that helps Google and AI tools correctly identify your business, what you offer, and who you serve
AI Answer Optimization: Rewriting and restructuring key pages into the clear, direct formats that AI tools can pull from and quote when someone asks a question your business should be answering
llms.txt and AI Crawler Access: We publish an llms.txt file pointing AI tools to the content you most want them to find, and where your hosting and DNS setup allow it, we configure which AI crawlers can reach your site
Toxic Backlink Cleanup: Monitor and disavow harmful backlinks that could hurt your rankings
Existing Page Optimization: Improve underperforming pages with better targeting and optimization

If you also have Local SEO Management, the local side of your website work is handled there, and this hour goes to everything else.

Cost: $150/month (includes up to 1 hour of optimization work each month; more can be added if necessary based on audit and research findings)

SEO Strategy

Maximizing your results requires ongoing strategic guidance and real data analysis, not just a dashboard you have to interpret on your own. Every month we pull your performance data, dig into what it means, and bring you a clear read on what is working, what is not, and what to do next.

This service requires our Keyword Research Package. We also recommend Blog Writing and SEO Support & Optimization to implement recommendations.

What’s included:

Monthly Performance Analysis: Each month we pull and review your data and work through what changed and why, covering traffic, rankings, conversions, and competitive positioning
Monthly AI Visibility Check: Each month, we test whether Claude, ChatGPT, Gemini, and Perplexity are recommending your business for the queries that matter to you, so you can see how your presence in AI answers is trending over time
Strategic Content Planning: Recommendations for upcoming content based on keyword trends, opportunities, and performance data
Monthly Strategy Call: A 1-hour session with an SEO expert to walk through the findings, answer your questions, and agree on priorities
Written Follow-up Documentation: Summary of discussion points, recommendations, and next steps after each session

Cost: $300/month

Local SEO Setup

When customers search for local businesses or ask AI assistants for recommendations in their area, you want your business to appear first. Our Local SEO Setup service optimizes your online presence across Google, key citations, and other platforms where customers discover local services.

This service requires our Keyword Research Package.

What’s included:

Local SEO Audit and Competitor Snapshot: A review of your current local SEO presence plus a snapshot of direct competitors comparing their websites and Google Business Profiles.
Google Business Profile Optimization: Complete setup and optimization to maximize visibility in local searches, map apps, and AI recommendations.
Citation Submissions: Listing creation on the high-quality directories your business qualifies for, usually around 10, plus 3 or more major data aggregators (physical-location businesses qualify for additional aggregators). We also provide a list of additional citations you can submit to yourself.
Custom Schema Markup: Custom code you or your developer can add to your website to help search engines and AI tools understand your business. If you add our Local SEO Management service, we implement and maintain it for you.
12-Week GBP Update Calendar: Twelve weeks of prepared GBP posts built around the keywords identified in your Keyword Research Package.
Review Generation Strategy: A complete review acquisition workflow including timing guidance, ready-to-use email and text templates, an in-person script for staff, your direct review link, and a QR code for in-business signage.
Local SEO Setup Report: Prioritized recommendations covering website improvements, action items, and ongoing tasks you can implement yourself or hire us to complete.

Cost: $750 per location

Local SEO Management

Local SEO isn’t a “set it and forget it” strategy. It requires ongoing attention to maintain your competitive edge. Rankings change, competitors adjust their strategies, customer reviews affect your visibility, and your business information needs regular updates across multiple platforms. Our Local SEO Management service handles all these ongoing tasks, keeping you visible and competitive in local search results while you focus on serving your customers.

This service requires our Local SEO Setup service.

What’s included:

Performance Monitoring & Reporting: Weekly local rankings reports for up to 15 keywords, monthly local search audits, and all-in-one dashboard access
Google Business Profile Management: Weekly GBP posts, profile optimization, and ongoing adjustments to keep your listing fresh and engaging
Citation & Listing Maintenance: Ongoing updates across directories to ensure consistent business information
Review Management: Monitor reviews across platforms and professional response management
Local Website Updates: We make the changes to your website that your local visibility depends on, including adding and maintaining your schema, improving/adding location and service pages, and keeping your NAP consistent

The monitoring, GBP posts, citation updates, and review responses happen every month. Website work is prioritized based on what your monthly local audit shows will make the biggest difference. Some of it is quick, like a schema update or a fix to a location page. Bigger projects, like building out a set of service area pages, get worked on across several months rather than all at once. Our SEO Support & Optimization service handles broader technical SEO, site speed, and backlink work.

Cost: $300/month per location

Local Services Ads Setup

Local Services Ads from Google puts your Google Business Profile in front of local customers. Our clients have found this to be one of the most effective ways to generate hot leads who are ready to make a purchase in the near future. Our Local Services Ads Setup service includes an initial setup walkthrough and post-setup training. This service might require our Local SEO Setup service.

What’s included:

Initial Setup Walkthrough: 30-minute guided session walking through initial account setup, including connecting your existing Google Business Profile, setting up your initial budget, and adding users. You will then need to complete additional steps with Google on your own, which may include providing your license information, proof of insurance, a background check, and possibly more.
Post-Setup Training: 1-hour guided session showing you how to manage your leads and adjust your budget.

Perfect for: Businesses that want to run their own Local Services Ads, but want help getting set up correctly. Google handles verification directly with you, so you will need to complete their licensing, insurance, and background check steps yourself.

Cost: $225

Google Ads Setup

Google Ads can be one of the most effective ways to drive targeted traffic to your website, but poor initial setup often leads to wasted money and frustration. Our Google Ads Setup service provides professional campaign configuration combined with comprehensive training, so you understand not just what was done, but how to evaluate your results. This foundation ensures your advertising investment starts strong and gives you the knowledge to make informed decisions about your campaigns.

We strongly recommend our Keyword Research Package before using this service. It tells us which keywords are worth bidding on, and gives us what we need to build landing pages if your campaigns need them.

What’s included:

Interactive Campaign Setup Walkthrough: 1-hour guided session walking through your first campaign setup (recorded for future reference)
Conversion Tracking Implementation: Proper setup to track which ads generate leads and sales
Campaign Performance Review: Follow-up review after 1-2 weeks with optimization recommendations (also recorded)

Perfect for: Businesses that want to DIY their Google advertising campaigns, but need some help getting started

Cost: $450

Google Ads Management

Successfully launching Google Ads campaigns is just the beginning. Maximizing your return on investment requires ongoing optimization and professional management that most business owners don’t have time to provide. Our Google Ads Management service continuously monitors and improves your campaigns, adjusting keywords, ad copy, and targeting strategies while providing detailed performance reporting. This ensures your advertising budget works as hard as possible to generate qualified leads and sales.

This service requires our Keyword Research Package. It tells us which keywords are worth bidding on, and gives us what we need to build landing pages if your campaigns need them.

What’s included:

Google Ads Setup: After you create the Google Ads account and give us the necessary access (video instructions provided), we will set up your conversion tracking
Campaign Setup: Initial setup of up to 2 campaigns (as campaigns end, new ones can be added)
Weekly Campaign Optimization: Regular adjustments to keywords, ad assets, bidding strategies, and targeting to improve performance for up to 2 active campaigns at a time
Weekly Performance Reports: Detailed reporting on all key metrics
Monthly Strategy Sessions: Review performance and adjust campaigns based on business goals and results

Cost: $300 setup + $750/month (ad spend paid directly to Google)

Add-ons:

Additional Campaigns ($225/month per campaign)
Website Landing Pages ($450 each)

Custom SEO Services

Sometimes, SEO needs don’t fit in neat packages, so we provide custom services on an hourly basis. Some of these are also included in our monthly services. We list them here because not everyone wants an ongoing commitment, and you should be able to hire us for a single piece of work without signing up for a monthly plan. These services can include things like:

Google Business Profile Recovery & Verification: Help with suspended profiles, complex verification issues, and multi-location setup challenges
Technical SEO Emergency Fixes: Rapid response for ranking drops, Core Web Vitals optimization, and website migration protection
Content Gap Analysis & Optimization: Identify missing content opportunities and improve existing underperforming pages
Voice Search & AI Assistant Optimization: Prepare content for voice queries and AI recommendation algorithms
Competitor Intelligence & Monitoring: Ongoing analysis of competitor strategies and brand mention tracking
Schema Markup & Rich Snippets Implementation: Technical markup for enhanced search result appearance
Reputation Management: Push down negative search results and manage online reputation through search optimization
Custom SEO Training & Workshops: Train internal teams on specific SEO tasks and tool usage
Seasonal SEO Strategy & Planning: Year-long content calendars and campaign planning based on search trends and business cycles

Cost: $150 per hour