Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the key to getting more traffic to your website. Here’s how we can help you get started.

Packages

Our SEO packages are designed to grow with your business. Each package builds on the previous one, adding more hands-on support and expertise. All packages include a comprehensive Website Audit, strategic Keyword Research with brand voice guidelines, and weekly performance monitoring. Choose your foundation, then customize with a la carte add-ons to match your specific needs and budget.

SEO Foundation

This package is perfect for businesses taking their first serious step into SEO or those with in-house content teams who need strategic direction and performance tracking. You’ll understand exactly where you stand, what keywords to target, and how your site is performing—giving you the foundation to build your own SEO success or the roadmap to expand into our managed services when you’re ready.

What’s included:

Complete SEO Foundation: Website Audit and Keyword Research Package with content strategy and brand voice guidelines
Implementation Roadmap: Clear priorities and recommendations for improvements you can tackle yourself or hire us to complete
SEO Monitoring: Weekly automated reports tracking traffic, rankings, keyword performance, and analytics

Cost: $1,200 setup + $75/month

Popular Add-ons:

Blog Writing: Optimized content is key to improving your search rankings. We can help with that by writing 1-2 blog posts per month to turn your keyword research into content that drives users to your business ($150-300 per blog post).
Local SEO Setup & Local SEO Management: Optimize your Google Business Profile, submit to 30-50 directories, and maintain your local presence with weekly updates and review management ($750 setup + $300/month).

Managed SEO

This package is designed for businesses ready to see real results from SEO without becoming SEO experts themselves. While you focus on running your business, we handle the technical optimization, strategic planning, and ongoing improvements that drive rankings and traffic. This is our most popular package for growing businesses that want professional SEO management.

What’s included:

Complete SEO Foundation: Website Audit and Keyword Research Package with content strategy and brand voice guidelines
SEO Support & Optimization: Monthly hands-on improvements addressing site speed, crawlability, technical issues, page optimization, backlink creation/cleanup, and more (up to 1 hour monthly)
SEO Monitoring: Weekly automated reports tracking traffic, rankings, keyword performance, and analytics
Expert Strategy Guidance: Monthly 30-minute strategy sessions with data analysis, content planning, and personalized action plans

Cost: $1,200 setup + $525/month

Popular add-ons:

Blog Writing: Most clients add 2-4 blog posts per month for consistent content marketing that drives traffic and establishes authority ($300-1,200 per month total).
Local SEO Setup & Local SEO Management: Dominate local search with Google Business Profile optimization, directory management, weekly posts, and review monitoring ($750 setup + $300/month).

Complete Search Marketing

This all-inclusive package is designed for businesses ready to dominate search results through both organic SEO and paid advertising. Perfect for companies that want maximum visibility while having everything managed by a single team that coordinates strategies for optimal impact. Your SEO and Google Ads efforts work together strategically rather than competing against each other.

What’s included:

Complete SEO Foundation: Website Audit and Keyword Research Package with content strategy and brand voice guidelines
SEO Support & Optimization: Monthly hands-on improvements addressing site speed, crawlability, technical issues, page optimization, backlink creation/cleanup, and more (up to 1 hour monthly)
SEO Monitoring: Weekly automated reports tracking traffic, rankings, keyword performance, and analytics
Expert Strategy Guidance: Monthly 30-minute strategy sessions with data analysis, content planning, and personalized action plans
Google Ads Management: Complete setup, bi-weekly campaign optimization, weekly performance reports, and monthly strategy sessions

Cost: $1,200 setup + $1,275/month (ad spend paid directly to Google)

Popular add-ons:

Blog Writing: Most clients add 4 blog posts per month to maximize content marketing alongside their paid and organic search efforts ($600-1,200 per month total).
Local SEO Setup & Local SEO Management: Capture local customers through both organic search and paid ads with comprehensive local optimization and ongoing management ($750 setup + $300/month). If your business is in an eligible industry, you can also add Local Services Ads Setup ($225)

A la Carte Services

Our individual SEO services are designed to work together as building blocks for your digital marketing success. Whether you’re just getting started with SEO or need to add specific expertise to your existing efforts, you can choose exactly the services that fit your current needs and budget. Each service is carefully crafted to deliver measurable results on its own, while also laying a foundation for additional services as your business evolves. Start with what you need today, and expand your SEO strategy over time.

Website Audit

Before investing in SEO, you need to understand your starting point. Our Website Audit provides a comprehensive analysis of your site’s current performance, identifying what’s working, what needs improvement, and what opportunities exist. You can optimize for search engines all day long, but if your website isn’t ready to convert visitors into customers, you won’t see a return on your investment.

What’s included:

Website Setup Assessment: In-depth evaluation of 40+ critical elements, including appearance, technical setup, content quality, legal compliance, SEO readiness, and conversion optimization
SEO Readiness Report: Technical and on-page issues that should be addressed
Performance Analysis: Page loading speed assessment for up to 10 pages
30-minute Consultation: Review of findings and discussion of priority improvements
Implementation Roadmap: Prioritized plan for improvements

Cost: $300

Optional add-ons:

WordPress Security Review (starting at $75)
Local SEO Review (for location-based businesses)
Advanced Performance Testing (for sites with more than 10 pages)

Keyword Research Package

Effective SEO begins with understanding precisely what your customers are searching for and how to communicate with them in your unique brand voice. Our Keyword Research Package identifies the specific terms your ideal customers use when looking for your services, both in traditional search engines and AI assistants like ChatGPT, while also establishing your brand voice guidelines. Instead of guessing what topics to create content about or how to write them, you’ll have data-driven insights and clear brand messaging that guide your content strategy.

What’s included:

Business & Audience Analysis: AI-powered analysis of your current website and messaging, plus two detailed ideal client profiles and competitor analysis
Strategic Keyword Research Spreadsheet: 300+ researched keywords with search volumes, competition data, priority rankings, cluster keywords, and content ideas for your top 50 opportunity keywords
Keyword Implementation Strategy: Step-by-step guide showing exactly how to turn researched keywords into content that ranks
Content Style Guide: Documentation of your brand voice, tone, preferred terminology, writing style, and messaging guidelines based on analysis of your existing materials
30-minute Strategy Review: Walkthrough of your keyword strategy and style guide with opportunity for questions and refinements

Cost: $900

Blog Writing

Creating consistent, SEO-optimized blog content is essential for attracting your ideal customers; however, most business owners lack the time or expertise to research, write, and optimize posts that actually perform well in search results. Our Blog Writing service handles the entire content creation process, transforming your existing materials into professional articles that engage your audience and improve your search engine visibility.

This service requires our Keyword Research Package.

What’s included:

Professional Blog Posts: AI-assisted, human-edited articles (1,500-2,500 words) optimized for search engines and your target audience
SEO Optimization: Each post targets 1-2 strategic keywords and follows current SEO best practices
Brand Voice Consistency: All content follows your established style guide for consistent messaging

Source Material Options:

Your Materials ($150/post): Transform your existing content (podcasts, videos, notes, presentations) into optimized blog posts
Our Research ($300/post): We research and create original content based on your keyword strategy and expertise

Cost: $150-300 per blog post per month (recommend 2 per month)

SEO Monitoring

Understanding how your SEO efforts are performing is crucial for making informed decisions about your content strategy and website improvements. Our SEO Monitoring service provides comprehensive tracking and reporting, so you can see exactly how your investment in SEO is paying off through clear, actionable data about your website’s search performance.

What’s included:

Performance Tracking Setup: Google Analytics and Search Console configuration (if needed)
Weekly Performance Reports: Automated Semrush reports showing traffic, rankings, keyword performance, and individual page analytics

Cost: $75/month

SEO Support & Optimization

Beyond content creation, your website needs ongoing technical attention to maintain and improve its search engine performance. Our SEO Support & Optimization service provides hands-on improvements that boost your rankings and fix issues that could be holding your site back, giving you the technical SEO maintenance most businesses can’t handle in-house.

This service requires a Website Audit & SEO Monitoring.

What’s included:

Technical SEO Improvements: Monthly optimization work addressing site speed, crawlability, and technical issues
Strategic Backlink Development: Identify and pursue high-quality link opportunities
Toxic Backlink Cleanup: Monitor and disavow harmful backlinks that could hurt your rankings
Existing Page Optimization: Improve underperforming pages with better targeting and optimization

Cost: $150/month (includes up to 1 hour of optimization work each month; more can be added if necessary)

Monthly SEO Strategy Session

Maximizing your SEO results requires ongoing strategic guidance and data analysis that goes beyond basic reporting. Our SEO Strategy Sessions provide expert consultation to help you understand your performance data, prioritize improvements, and make informed decisions about your content and SEO investments.

This service requires our Keyword Research Package and SEO Monitoring.

What’s included:

Monthly Strategy Calls: 30-minute sessions with an SEO expert to review performance and plan next steps
Deep Dive Data Analysis: Comprehensive review of traffic, rankings, conversions, and competitive positioning
Strategic Content Planning: Recommendations for upcoming content based on keyword opportunities and performance data
Written Follow-up Documentation: Summary of discussion points, recommendations, and next steps after each session

Cost: $300/month

Local SEO Setup

When customers search for local businesses or ask AI assistants for recommendations in their area, you want your business to appear first. Our Local SEO Setup service optimizes your online presence across Google, directories, and other platforms where customers discover local services. Since 46% of all Google searches are looking for local information, having a strong local SEO foundation is crucial for any business serving customers in specific geographic areas.

This service requires our Keyword Research Package.

What’s included:

Google Business Profile Optimization: Complete setup and optimization with all essential information, photos, and settings to maximize visibility in local searches, map apps, and AI recommendations
Directory Submissions: Professional listing creation and submission to 30-50 high-quality local directories and up to 4 major data aggregators
Local SEO Setup Report: Comprehensive analysis with additional recommendations you can implement yourself or hire us to complete

Cost: $750 per location

Local SEO Management

Local SEO isn’t a “set it and forget it” strategy—it requires ongoing attention to maintain your competitive edge. Rankings change, competitors adjust their strategies, customer reviews affect your visibility, and your business information needs regular updates across multiple platforms. Our Local SEO Management service handles all these ongoing tasks, keeping you visible and competitive in local search results while you focus on serving your customers.

This service requires our Local SEO Setup service.

What’s included:

Performance Monitoring & Reporting: Weekly local rankings reports for up to 5 keywords, monthly local search audits, and all-in-one dashboard access
Google Business Profile Management: Weekly GBP posts, profile optimization, and ongoing adjustments to keep your listing fresh and engaging
Citation & Listing Maintenance: Ongoing updates across 30+ directories to ensure consistent business information
Review Management: Monitor reviews across platforms and professional response management

Cost: $300/month per location

Local Services Ads Setup

Local Services Ads from Google help get your Google Business Profile in front of local customers. Our clients have found this to be one of the most effective ways to generate hot leads who are ready to purchase in the near future. Our Local Services Ads Setup service includes a walkthrough for the initial setup and post-setup training. This service might require our Local SEO Setup service.

What’s included:

Initial Setup Walkthrough: 30-minute guided session walking through initial account setup, including connecting your existing Google Business Profile, setting up your initial budget, and adding users. You will then need to complete additional steps with Google on your own, which may include providing your license information, proof of insurance, a background check, and possibly more.
Post-Setup Training: 1-hour guided session showing you how to manage your leads and adjust your budget.

Cost: $225

Google Ads Setup

Google Ads can be one of the most effective ways to drive targeted traffic to your website, but poor initial setup often leads to wasted money and frustration. Our Google Ads Setup service provides professional campaign configuration combined with comprehensive training, so you understand not just what was done, but how to evaluate your results. This foundation ensures your advertising investment starts strong and gives you the knowledge to make informed decisions about your campaigns.

What’s included:

Interactive Campaign Setup Walkthrough: 1-hour guided session walking through your first campaign setup (recorded for future reference)
Conversion Tracking Implementation: Proper setup to track which ads generate leads and sales
Campaign Performance Review: Follow-up review after 1-2 weeks with optimization recommendations (also recorded)

Perfect for: Businesses that want to DIY their Google advertising campaigns, but need some help getting started

Cost: $450

Google Ads Management

Successfully launching Google Ads campaigns is just the beginning—maximizing your return on investment requires ongoing optimization and professional management that most business owners don’t have time to provide. Our Google Ads Management service continuously monitors and improves your campaigns, adjusting keywords, ad copy, and targeting strategies while providing detailed performance reporting. This ensures your advertising budget works as hard as possible to generate qualified leads and sales.

What’s included:

Google Ads Setup: After you create the Google Ads account and give us the necessary access (video instructions provided), we will set up your conversion tracking
Campaign Setup: Initial setup of up to 2 campaigns (as campaigns end, new ones can be added)
Bi-Weekly Campaign Optimization: Regular adjustments to keywords, ad assets, bidding strategies, and targeting to improve performance for up to 2 active campaigns at a time
Weekly Performance Reports: Detailed reporting on all key metrics
Monthly Strategy Sessions: Review performance and adjust campaigns based on business goals and results

Cost: $750/month (ad spend paid directly to Google)

Custom SEO Services

Sometimes, SEO needs don’t fit in neat packages, so we provide custom services on an hourly basis. These services can include things like:

Google Business Profile Recovery & Verification – Help with suspended profiles, complex verification issues, and multi-location setup challenges
Technical SEO Emergency Fixes – Rapid response for ranking drops, Core Web Vitals optimization, and website migration protection
Content Gap Analysis & Optimization – Identify missing content opportunities and improve existing underperforming pages
Voice Search & AI Assistant Optimization – Prepare content for voice queries and AI recommendation algorithms
Competitor Intelligence & Monitoring – Ongoing analysis of competitor strategies and brand mention tracking
Schema Markup & Rich Snippets Implementation – Technical markup for enhanced search result appearance
Reputation Management – Push down negative search results and manage online reputation through search optimization
Custom SEO Training & Workshops – Train internal teams on specific SEO tasks and tool usage
Seasonal SEO Strategy & Planning – Year-long content calendars and campaign planning based on search trends and business cycles

Cost: $150 per hour